Luxury athleisure for powerful women

A woman-owned, woman-led brand, Alala offers sophisticated, yet bold activewear. The name comes from the Greek goddess Alala, who was the personification of a battle cry. Alala’s vision is to summon all women to live audaciously and believe they can do it all and have it all.

The collection is inspired by a modern woman’s “all day” wardrobe and is crafted from premium performance fabrics. The designs feature bold color-blocking and sleek details. These pieces deliver a casual sophisticated look without compromising on comfort.

Why I chose it
Our lives have changed a lot in 2020. I felt a need to deliver an athleisure label that fit the bill of “all-day” style. You can wear these pieces for lounging, working from home, or working out. You’ll look pulled together, but still be comfortable. Go from a Zoom meeting right into downward dog.

Key pieces
Heron Sweatshirt and Joggers

Shop the Alala Collection here